Prior to 1973, Honda was a company known more for its motorcycles than for its cars, which were tiny two-cylinder 600cc runabouts. This changed when the Civic debuted for 1973. The Civic offered amazing space efficiency in a fun little car that achieved more than 40 mpg on the highway. Room for four passengers was quite a feat for a car that possessed such diminutive dimensions as an 86.6-inch wheelbase and 139.8-inch overall length. A small transversely mounted engine and front-wheel-drive layout (an arrangement that was something of a novelty to the American car market) and 12-inch wheels maximized interior room. Indeed, early ads for the Civic boasted that it had more passenger room than many larger cars. Two similar body styles were available, a hatchback and a "sedan." These Civics were identical, even the rear of the cars looked the same, except that one had a hatchback and the other had a small vertical panel that opened to allow access to the "trunk." The early Civic had a few style quirks, such as turn signal lights that looked as if they were added on after the car was already built and a bulging center divider in the grille. Standard equipment included power front disc brakes, vinyl seating, reclining bucket seats and a woodgrain-accented dashboard. The hatchback added a fold-down rear seat, an AM radio and cloth upholstery. Options were minimal, consisting of air conditioning, an automatic transmission, radial tires and a rear wiper for the hatchback. A 1,169cc (or about 70-cubic-inch) inline four-cylinder engine motivated the first-year Civic and put out 50 horsepower. This was an impressive output when considered in terms of power per unit of displacement: The Civic had 0.71 horsepower per cubic inch. And with a weight of only around 1,500 pounds, a whole lot of power wasn't needed to propel the Civic. Transmissions offered included a four-speed manual or a two-speed "Hondamatic" automatic gearbox. An all-independent suspension made the Civic an agile econobox that could run circles around American-built competitors like the Ford Pinto and Chevrolet Vega. The Civic's base price was around $2,200 and Honda's early slogan, "It will get you where you're going," emphasized the practical and economical mission of the Civic and made no pretenses otherwise.
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